IAB UK Social

Mark runs us through the process of how brands traditionally targeted their consumers before the days of digital. He talks about how social media can drive this consumer identification method for brands in a easier more precise way through the art of conversation.

, digital social media director at Markettiers4DC, discusses how best to use broadcast within social media and how interactive video can add to your social activity. He talks about the most effective online methods when seeding content and once it’s out there, the best ways to get your consumers to interact with it. Russell also quashes the myth that all B2B brands are dull and therefore produce less interesting work, providing some great case studies along the way.

, commercial director at Unruly Media explains what viral success looks like and how you measure it. Steve also talks about the vital characteristics your video needs to make it stand out and have the ‘shareable’ factor, using ‘Charlie bit my finger’ as an example.

Watch the below videos to see the interview in full…

The IAB’s resident Paxman, , interviewed , commercial director at Unruly Media about what makes a successful viral campaign to dispel the myths that surround the area. Steve talks about what results clients are looking for from their campaigns using the Evian case study as a positive benchmark for brands, and what’s makes good creative.

Watch the below video to see the full interview…

Simon Daglish vice president of Fox Interactive Media was interviewed by , senior PR and marketing manager at the Internet Advertising Bureau (IAB) about how to engage with your audience within social media and the importance of keeping them captivated. Simon was asked questions such as; whether it is better to engage the user instead of chasing the last click, do clients still require proof to use social media? and should measurement be bespoke per campaign? He also gave some useful advice for managing friends and fans in social networks.

Watch the below video to see the full interview…

Fleur MD of Pass it On Media was interviewed by IAB’s senior PR and marketing manager, on social media influencers. This 10 minute video covers how to spot a worthwhile influencer, how influencers help campaigns and how they can be detrimental in a PR crisis. Fleur talks through the processes at Pass it On on how to recognize a worthwhile influencer, what tools they use for this and how important it is to keep an influencer fully involved with the campaign and be honest and transparent throughout the whole process in order to gain the best results.

At the end of the video Fleur also mentions her involvement with the IAB social media measurement sub group and how they are currently working towards setting actual usable metrics for the industry.