By Harriet Clarke, IAB
Mobile creativity has come on in leaps and bounds in the last 12 months. There are great examples of creativity in the mobile space, whether it’s been through apps or general mobile campaigns. At the IAB we’ve even decided to set up a Creative Showcase award dedicated to mobile (more on that in the next week or so, watch this space!). One of these reasons is because WE NEED MORE CASE STUDIES! We know social media on mobile is big, but there needs to be more proof… Read more…
The IAB’s social media and mobile councils have collaborated to produce a list of eleven things you need to know about mobile and social media.
1. Accelerating change. Whilst Gartner predicts that mobile will be the dominant form of web access worldwide by 2013, today, already, the combination of social and mobile is accelerating that trend, with nearly the same percentage of iPhone owners accessing Facebook through their mobile (71%) as through fixed line internet (77%).
(Ipsos, “The Future of Mobile” study, December 2009)
Steve Wing, Head of Mobile and Digital Attraction, Guardian
2. Social media and mobile are growing. It’s been predicted by eMarketer that mobile and social network users worldwide will grow more than fivefold between 2009 and 2014, rising from 141.4 million users in 2009 to 760.1 million in 2014.
Clark Turner, Editor, UTalk Marketing Read more…