By Katy Howell, from social media agency immediate future
“relevance isn’t just about pages—it’s also about relationships” The official Google blog
As a social media agency, we’ve been watching the dynamic relationship between social and search for a while now; and Google’s recent announcement concerning the development of its social search function is indicative of the changing shape of search.
In 2011, search is getting social.
Google has announced that it will now be integrating social results throughout the search engine results pages; noting if friends have shared these links on one of the social media platforms that Google is taking information from (Quora, Twitter or Flickr); and providing users with more control over which of their social media accounts will inform these results.
Google’s social search acknowledges the value of peer recommendation and personal relevance but it depends on a user being logged into their Google account. In other words, it is an add on service or an adjustment to the algorithm. We think that social is affecting search at a much deeper level. Read more…