helping brands make perfect sense of social media, from IAB UK’s social media council

, Senior Marketing Manager at Skive runs us through ‘The Future of Social Commerce’ covering topics such as Facebook credits and Geo location, complete with handy stats and case studies. Within these slides you’ll also find more info on the new Facebook Deals – the location-based service that allows you to see what offers are nearby and share deals with friends. Useful stuff!

By Shona Ghosh, RMM

What’s the best way to supercharge a brand online?

Social media, naturally. At least, that’s what RMM and Skive had to convince a panel of digital ‘dragons’ to think at IAB’s Engage 2010 – against pitchers for in-game advertising, target marketing and performance marketing.  You can see the presentation from Tom Ollerton and Iain MacMillan in full below.

They argued word-of-mouth is key when it comes to consumers making decisions about what to buy. I bought my Canon Ixus entirely on the basis of six recommendations from friends on Facebook and it seems I’m not alone – Nielson stats show that 90% of consumers trust recommendations from people they know. Advocacy from friends is evidently a persuasive message.

But unlike clickthroughs, advocacy can be difficult for a brand to manufacture or monitor directly – or is it? Social media, at its heart, is public breeding ground for opinion. These are the platforms which encourage sharing, recommending, the exchange of information, and chatting – and that will revolve around brands and products as much as anything else.

Social media lets brands find, enter and facilitate these conversations to fuel advocacy and answer complaints. A prime example is Dell creating a community for its users, encouraging customers to turn potential complaints into ideas for improvement. Having implemented 425 of their users’ ideas, the company claims to have seen a 30% decrease in negative commentary online.

Our message was simple, but won over the dragons and IAB voters -social media supercharges your brand because, for marketers, it is the best way to drive advocacy.

Yesterday saw our final session on the IAB’s rising voice in social media course. The installment was rounded up with presentations from Nick Stringer, director of regulatory affairs at the IAB and , senior marketing manager at Skive. Nick took the delegates through why it’s important to be ‘safe’ in social media, covering the all important ASA remit extension that comes into place in Spring 2011. Tom Ollerton, senior marketing manager at Skive spoke about his opinions on whats next for social media with some great examples.
See below to view both presentations in full…

by , senior marketing manager, Skive

It is an important part of Skive’s business to partner with agencies that we admire and who have complimentary skillsets. We regularly go into the agencies to present new work we are doing but also our observations on digital marketing. I was recently asked to give a presentation on “The Future of Digital” to the brand teams at a large PR agency.

I started off by asking how many people in the room are on twitter. About 80% said that they were and a fair proportion of them said they use it regularly, at least once a day. I then asked them how many of them were on it a year ago and the number was greatly reduced. The point is this shows how quickly technology changes and that as digital marketers we need to stay ahead of the game. The purpose of this blog post is to look at what is the future of digital and what we might expect from it in the near future.
First off we’ll start off with a quick reality check. Twitter is great right? I mean it’s everywhere, you can’t move for it. I think this is very true if you work in marketing and you spend all day plugged in to tweetdeck for the latest Social Media tidbit from Mashable or other. I’m not dumbing down its importance to those interested in the realtime web but none of my friends outside of work are on it. Let’s put it another way. Farmville has over 80 million active users that are more than the number total twitter users. When did you last suggest to a client that they try and leverage Farmville as a viable social platform?

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By , Skive and , TMW

Here’s some thoughts on the biggest challenge with the content user-generated space, and a couple of things we can do about them, complete with UGC checklist. Let us know what you think!