helping brands make perfect sense of social media, from IAB UK’s social media council

By , Digital & Social Media Director, markettiers4dc Group

Earlier this week I checked into Sa Fàbrica de Gelats on Foursquare to let my friends know that I’ve just bought one of their speciality Orange ice creams whilst in Soller in Mallorca on holiday.

Now, why they would care to know that is another debate!  The reason I did it, however, is because as part of my job, I’m still trying to understand the benefit this latest alleged Social Media star can have to my clients, and at the moment, I’m still struggling to find the answer. Read more…

, digital social media director at Markettiers4DC, discusses how best to use broadcast within social media and how interactive video can add to your social activity. He talks about the most effective online methods when seeding content and once it’s out there, the best ways to get your consumers to interact with it. Russell also quashes the myth that all B2B brands are dull and therefore produce less interesting work, providing some great case studies along the way.