By Shona Ghosh, RMM
2010 has seen brands becoming more adventurous with social media – partly out of a sense that it’s really exciting and partly as those up at the top realise that good social media can really turn a brand around.
What has been particularly exciting to see is how some brands are really beginning to understand the meaning of ‘social’ – true user interaction versus shiny digital ideas for consumption.
Some, but not all. Angrily, brilliantly satirising BP’s response to the Deepwater Horizon oil spill was ‘Leroy Stick’, the man who set up @BPGlobalPR. In response to the oil company’s sustained social media campaign, Leroy wrote for the Huffington Post advising BP to fire everyone in its PR department. He writes:
“You know the best way to get the public to respect your brand? Have a respectable brand.”
by Lisa Mané, Head of Social Media, COI
No one can deny, especially as Mark Zuckerberg has been crowned Time Magazine’s person of the year, that social media in general and Facebook in particular have become mainstream, and in a cross-gererational way.
Some of our highlights of 2010 include the Old Spice and Tipex YouTube campaigns, The Social Network movie, UK hastags in general (e.g. #ashtag, #uksnow, #GE2010), and tv programme hashtags in particular (think BBC QT and Xfactor), and of course, our own sexworthtalkingabout FB actvity. In terms of data visualisation, we all love the map of the world through Facebook connections and the one inspired by that map using public data from data.gov.uk
By Tom Gray, Imagination
On the 1st of December, World Aids Day, a raft of celebrities from to , to Serena Williams “died” on Twitter, with the promise that they would only return to life once their fans had pledged $1m. The response so far tells us a fair amount about how much people actually value celebrity tweeting.
So what happened? Well, the celebs fell silent. And the world kept turning. And five days on, less than a third of the money has been raised. Read more…
, Senior Marketing Manager at Skive runs us through ‘The Future of Social Commerce’ covering topics such as Facebook credits and Geo location, complete with handy stats and case studies. Within these slides you’ll also find more info on the new Facebook Deals – the location-based service that allows you to see what offers are nearby and share deals with friends. Useful stuff!