About the SMC:
The IAB UK social media council is a force to be reckoned with. Comprising media owners, social networks, traditional and specialist social media agencies and clients, we’re 100% dedicated to educating the industry about the opportunities within this space. We exist to promote the potential and effectiveness of social media, providing brands with practical guidance and creating standards for good practice. We do this in a number of ways, including research, whitepapers and events, and you’ll find information and comment on all our initiatives right here on this blog.
Social media is a vast space, and we do our best to cover the whole damn thing. Our collective remit includes blogger outreach and word of mouth, content dissemination, social networking, UGC and crowdsourcing, interactive advertising with a clear social focus, research and of course ethics. If there’s anything else you think we should be aware of or shouting about to a greater extent, just contact .
“To educate the UK marketing community about the potential and effectiveness of social media, providing brands with practical guidance and creating standards for good practice.”
Amy Kean – Internet Advertising Bureau
Amy is senior PR and marketing manager and has been working at the Internet Advertising Bureau (IAB) – the trade body for digital marketing – since 2003, and has been responsible for building its brand and helping to put online on the agenda of advertisers across the UK. She provides PR and marketing support for every IAB initiative, from its landmark research projects to its regular educational events and the work of its many working groups, including search, video, behavioural targeting, IASH and UKOM, as well as overseeing the production of its many publications. Amy also runs the IAB social media council, a group of the UK’s leading experts in the field, established to help advertisers fully understand what social media can do for brands
Brad Little (vice SMC chair) – Nielsen
Brad Little is head of buzz metrics at Nielsen and has been with Nielsen since 2001 with roles in New York and London. Currently, he leads Nielsen’s Consumer Generated Media (CGM) measurement service, BuzzMetrics in EMEA. This includes the client service, research, and consulting aspects of this service. With a focus on customized research, CGM, and audience and advertising measurement, Brad has worked with some of the largest and most progressive companies in the US and EMEA.
Brad regularly speaks at conferences and events for organizations like the IAB, WOM UK, and Ad Tech about harnessing and measuring social media as well as other areas of digital measurement. Brad is currently the Vice President of WOM UK and is the Vice-Chair of the Social Media Council at the IAB.
Harriet Clarke – Internet Advertising Bureau
Harriet is a communications executive and has been at the Internet Advertising Bureau (IAB) since 2008. She is responsible for giving support to the IAB PR and marketing departments, obtaining and establishing relationships with key digital bloggers across all online disciplines and help to build the IAB brand through educational resources. Harriet also helps to coordinate and run the IAB social media council as well as manage the IAB SMC blog.
Chris Buckley – Headstream
Chris Buckley, Head of Consulting, Headstream
My ‘fancy’ title is Head of Consulting, which makes me a brand and social media consultant for a UK social agency. If I had a business card, I’d prefer the title ‘Chris Buckley-hopefully helpful’.
In my previous incarnation, I was a planning hound, working with fantastic people from brands including Activision, Sony Home Entertainment, BBC, Barnardos and IBM.
In 2006, I helped establish, Headstream focus on the emerging opportunities around digital PR and social media. This agency now works with, amongst others, The Body Shop, Gap, McLaren Automotive, Warner Bros and Samsung.
I’m fascinated by social brand development, social business design, and people engagement.
Craig Tuck – MySpace
IAB Social Media Council Ambassador for Social Media Display Advertising
Craig Tuck is Group Head of Sales, Fox Interactive Media (MySpace, IGN Entertainment, AskMen.com)
Having spent 11 years in media, I began my career at small independent B2B publishing house, Perspective Publishing. After spending 4 years there, and working my way up to publisher of two titles, I left for a new challenge in consumer media, Cinema. I joined Carlton Screen Advertising and sold national screen and experiential activity in major Cinema chains, including Odeon and Cineworld, for 4 years. After a short break in the USA I joined Lycos for my first taste of online.
This gave me valuable insight into this fast paced world we work in, and after nearly a year in the Business Development department, I took the chance to lead one of the teams here at FIM. I have been here just over two years, during which the company has seen major changes, most recently the launch of our huge new Music product in partnership with all the major labels and indies. It is a comprehensive back catalogue of artist material, rivalled by no one, which users can access for free and build an unlimited personal collection of their favourite music.
Daljit Bhurji – Diffusion PR
Daljit Bhurji is Managing Director of Diffusion. As a senior PR and digital communication consultant he specialises in helping organisations to recognise the opportunities presented by the profound changes taking place today in media consumption and creation.
Daljit helps brands to strategically utilise Social Media and Search Engine Marketing to better connect with audiences and safeguard corporate reputation.
His digital campaign experience spans the Public Sector, FMCG, telecoms and leading technology brands. Before co-founding Diffusion, Daljit was responsible for leading high-impact consumer and business campaigns for clients including Tiscali, Experian and the DMA. In 2008, Daljit was featured in PR Week’s PowerBook of the most influential people in PR and described as able to “predict online PR trends before they happen”.
Daan Jansonius – SocialMedia8
Daan Jansonius is account executive for SocialMedia8. He has over 5 years of experience in online marketing. In 2005 he helped set up Talklfc, which has become one of the most popular communities for Liverpool FC fans. He is also the founder of The Socialistas – a place for young and ambitious people in the communications industry to share their passion for socially active brands.
In recent years he has been studying social media extensively both whilst at university and on placement at search engine marketing agency Onetomarket. This helped him develop a great understanding of how brands can become relevant in this space. He currently works at SocialMedia8 where he helps brands listen, understand and engage in social media.
David Clayton – Guardian
David has been working at Guardian News and Media since 2004. For the last three years he has been responsible for all business development strategy and commercial activity across the MediaGuardian portfolio. Working closely with the Guardian’s Media and Technology editorial team David has built a portfolio of regular editorial products focused on digital media, most notably in partnership with the IAB and IAB members. In 2009 David’s launched the Guardian Media Academy, a training business, focused on helping MediaGuardian’s users better understand the constantly changing media landscape.
Dhiren Shingadia – Market Sentinel
IAB Social Media Council Ambassador for Research and Measurement.
Dhiren Shingadia is Head of Product Marketing at Market Sentinel.
Prior to entering the world of social media, Dhiren looked after global search marketing accounts for clients such as Fly BMi, whilst developing content monetisation and SEO strategies for range of clients including the BBC.
Dhiren has majored in Computing and is now pursing postgraduate studies in psychology and economics.
Fleur Hicks-Duarte – Pass it On Media
Fleur Hicks-Duarte – Managing Director
Fleur has 11 years’ experience within media and marcomms, having worked at industry-leading clients and agencies in Bristol, Liverpool and London
Fleur began her career in TV and film production before moving into broadcast marketing. Having successfully launched several digital and web broadcast channels, she worked agency side specialising in digital production and marketing, working with clients such as SEAT, Direct Line, Nokia and Three on their digital marketing and development and social media campaigns.
Now in its second year, Pass It On Media has accrued a client base that would impress even the coolest marketer, and the work isn’t bad either.
Henry Elliss – Tamar
Henry Elliss is Associate Director-Social Media at Tamar.
Before specialising in social media, Henry earned his salt as a Search Marketing Manager at Tamar for 3 years, working on SEO strategies and implementation for key clients including: B&Q, Endsleigh, Lloyds TSB and Saga. He specialises in driving the planning, strategy development and implementation of social media campaigns for a range of leading consumer brands. These include digital campaigning and fundraising work for The Prince’s Trust and advising the agency’s wider client roster which includes the likes of Tesco Personal Finance, B&Q and Arcadia on their social media strategy. He is regularly quoted in publications such as New Media Age, Marketing Week and the Sunday Times, and counts his highlights of 2009 as an appearance on the BBC’s ‘Imagine’ program and a visit to Downing Street.
Iain MacMillan – RMM London
IAB Social Media Council Ambassador for Customer Service.
Iain founded RMM in 2006, having previously worked at Tribal DDB and OMD before joining the management team of web development business, Tonic. As well as being a member of the IAB Social Media council, RMM developed a handbook on social media metrics that was published by Contagious in 2008 and was one of NMA’s ‘Ones to Watch’ in 2009.
Phil Guest – Habbo
Phil’s media career spans TV, radio, magazines and the Internet.
His early days were spent with Emap consumer magazines before joining Capital Radio’s pioneering interactive division in 98. He went on to Fox Kids children’s television network as Online General Manager, becoming Commercial Director for Europe, subsequently joining AOL as Director of Strategic Alliances brokering their more significant deals.
Phil joined Sulake in February 2007 as UK MD for Habbo Hotel. He also ran Habbo in Germany and the Netherlands amongst other markets before taking on his current role as SVP Global Ad Sales. Phil’s primary task is to help brands understand how to use Habbo’s rich environment to engage with a hard to reach teen audience.
Richard Pentin – Tullo Marshall Warren
Richard is a Senior Planner at TMW, a leading interactive marketing agency in London. He has 15 years experience working within the interactive marketing industry having worked with many household brands and across most industry sectors. His clients over the years have included Unilever, Lloyds TSB, BUPA, Barnardo’s, Diageo, Harley Davidson and the COI and is currently responsible for the digital planning and pan-European launch strategy for Infiniti Europe. Richard has contributed to IAB publications on social media and is a regular speaker at IAB social media events. He also blogs about inspiring strategies and approaches within social media and interactive marketing called ‘If only we’d thought of that’.
Rob is Director of Digital Marketing at Torchbox – an independently-owned agency that provide solutions for clients who come primarily from the charity, NGO and public sectors.
He loves to wax lyrical about the merits of creating compelling content and making the content famous – something he being doing since 1998 when he was responsible for the Carling Premiership website and after that at AOL UK where he took on the position of Sports Editor.
Having worked client side as well as in agencies, Rob’s passion for digital marketing has given him widespread experience in content, search, social, affiliate and online PR.
Prior to joining Torchbox, Rob worked at Molson Coors where he was responsible for the award winning Carling programme. This included launching the ‘iPint’ which is the UK’s most successful iPhone application. During this period, Rob was the Chair of ISBA’s Digital Action Group.
Out of office hours, Rob likes nothing better than enjoying a curry and a pint whilst having a good natter about football.
Robin Grant – We Are Social
IAB Social Media Council Ambassador for Customer Service.
Robin is managing director of . He has 14 years experience within the digital marketing space, consistently producing effective and award winning work for the world’s biggest brands (amongst many others, Robin is the proud owner of D&AD, Clio, One Show and NMA Effectiveness awards). He started blogging in ‘97 and after a stint as Product Development Director at Habbo. Robin has created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel, Skype and Ford. He is a founding member of the governing council of WOM UK, the UK’s Word of Mouth Marketing Association, a member of the IAB’s Social Media Council and a regular conference speaker on social media.
Russell Goldsmith – markettiers4dc & HowTo.tv
Russell has been involved in online marketing since 1995 when he joined software house Harlequin and set up their website that enabled clients to purchase their software over the Internet via a secure e-commerce platform long before most people had bought their first book off Amazon!
In 1996 he moved to Foresight Media where he was Business Development Director overseeing the web presence of clients such as BBC Radio 2, Oracle and Sun Microsystems.
He then joined up with Howard Kosky in 1998 when he became Joint Managing Director of 4DC, a specialist agency pioneering programming-led online marketing techniques; which merged with The Market Tiers in 2000 to form markettiers4dc, a broadcast communications agency specialising in Radio, TV and Online PR & Marketing, where Russell became Digital Media Director.
markettiers4dc is now the UKs leading Broadcast Communications agency with over 80 employees and five dedicated broadcast studios, with clients that include Kellogg’s, Vodafone, Camelot and HSBC.
He is now responsible for all digital & social media services and regularly speaks on these topics at industry workshops, conferences and seminars having also had a book published by Prentice Hall.
Russell co-founded How To TV in 2008 and launched its interactive video technology LinkTo.tv in 2009.
Tim Denyer – 1000heads
Tim is Business Development Director at 1000heads, the world’s largest dedicated Word of Mouth company. With offices in London and New York, 1000heads works with leading companies such as P&G, Nokia, Canon, 3Mobile and STA Travel. In their 10th year, 1000heads continue to build and nurture immersive relationships between brands and people that inspire word of mouth and drive sales.
Tim has had the pleasure of selling the great ideas that come out of the agency as well as the importance of word of mouth for the last two years. He is an active member of WOMUK and IAB Social Media council in the UK.
Tomas Gonsorcik – Interaction London
Having previously run a web development agency, online magazine and online virtual community, Tomas is now Strategy Director at the social media agency Interaction London, continually innovating social media auditing methodology to ensure Interaction London’s marketing strategies are cutting edge and relevant to the challenges brands face in implementing digital campaigns.
In his current role, he consults clients such as Microsoft, Amdocs, Barbican and The BBC to maximize their social media impact and align their social media presence with wider marketing models. At an industry level, Tomas sits on the board of the Social Media Research Scholarship, awarded bi-annually by Interaction London and The London School of Economics to the most inspirational media and management students. He is also the social media consultant for the New York Times, Herald Tribune and CNN.
Tom Gray – Imagination
Tom Ollerton - Skive
Tom Ollerton is the new business manager at Skive a digital creative agency that is retained by Nestlé, and L’Oreal’s Luxury Product Division for their digital and social across a variety of brands including KitKat, Touche Eclat and Lancôme. Other clients include the COI, Innocent, Reebok, Shell, Coty, Aviva, AMV, Ogilvy and JWT.
Tom is a true believer in the power of social media and is confident that it will continue to grow beyond all our expectations. “At the core of all meaningful conversation are real people and it is the synergy between offline and on that think is not only the most interesting but also the most powerful.”
Tom’s passion and involvement in Social Media extends beyond his role at Skive and the IAB and is proud to be a co-founder of the much loved Ale 2.0 a community for people who work in digital marketing that like real ale.