by , senior PR and marketing manager, IAB
Following on from Henry’s blog post about Moira and Pam (which I swear to God is true, a friend of a friend who works at the BBC told me) we’re all about the #searchandsocialmedia at the moment. It’s becoming increasingly apparent when brands don’t have any control over (or knowledge of) what people are saying about them online, because it has an inevitable impact on their profile within the search listings.
In fact, in acknowledgment of this occasional short-sightedness, some brands can be quite quick to hop into their competitors search results pages. I feel bad for kicking them when they’re down, but Nestle have fallen victim to this with Greenpeace buying their name on Google (not Bing though, keep up guys!) because it’s a hot social media topic and search volumes have inevitably risen. Their PPC has the search result headline ‘Take a Break’ with the description “Which chocolate company destroys rainforests for palm oil?” Read more…
