helping brands make perfect sense of social media, from IAB UK’s social media council

, commercial director at Unruly Media explains what viral success looks like and how you measure it. Steve also talks about the vital characteristics your video needs to make it stand out and have the ‘shareable’ factor, using ‘Charlie bit my finger’ as an example.

Watch the below videos to see the interview in full…


[...] This post was mentioned on Twitter by IAB UK, Steve Mullins and Bernie Ritchie, Alp Yener. Alp Yener said: Steve Filler explains how virals can become successful online and offers top tips for creating virals – (from IABUK) [...]

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