Fleur MD of Pass it On Media was interviewed by IAB’s senior PR and marketing manager, on social media influencers. This 10 minute video covers how to spot a worthwhile influencer, how influencers help campaigns and how they can be detrimental in a PR crisis. Fleur talks through the processes at Pass it On on how to recognize a worthwhile influencer, what tools they use for this and how important it is to keep an influencer fully involved with the campaign and be honest and transparent throughout the whole process in order to gain the best results.
At the end of the video Fleur also mentions her involvement with the IAB social media measurement sub group and how they are currently working towards setting actual usable metrics for the industry.
