By Dhiren Shingadia, Market Sentinel
Back in July I quickly punched together a blog post about earned media planning. My thoughts were originally inspired by Daniel Goodall, from Nokia, and I wanted to put together some sort of framework which outlined the key areas, or considerations, that a planner may need to take into account.
The nice chaps at MediaPro found my post quite interesting, so they asked me to expand on my thoughts at the MediaPro conference that recently passed. The entire event focused on the “the future of integrated communications” so there were some very useful seminars about content, moderation and community management.
I definitely recommend popping down next year.
My deck can be found below: