helping brands make perfect sense of social media, from IAB UK’s social media council

By Dhiren Shingadia, Market Sentinel

Back in July I quickly punched together a blog post about earned media planning. My thoughts were originally inspired by Daniel Goodall, from Nokia, and I wanted to put together some sort of framework which outlined the key areas, or considerations, that a planner may need to take into account.

The nice chaps at MediaPro found my post quite interesting, so they asked me to expand on my thoughts at the MediaPro conference that recently passed. The entire event focused on the “the future of integrated communications” so there were some very useful seminars about content, moderation and community management.

I definitely recommend  popping down next year.

My deck can be found below:


[...] This post was mentioned on Twitter by Ciaran Norris and IAB UK, lisa. lisa said: RT @IABUK: IAB SOCIAL BLOG: Earned media planning part 2 – [...]

Tom Gray
November 16, 2010

Great presentation, thanks Dhiren. Your point about actively seeking conversations and opportunities to engage is a great one – the sooner we move away from the “if I build it they will come” mentality, the better…

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