By Dhiren Shingadia, Analyst, Mindshare
Social Media has so many labels. One of the most familiar and ubiquitous being Earned Media. Recently I was asked about what the cornerstones of what earned media planning should contain? In order to illustrate my answer I produced the “back of a napkin” table shown above.
It’s slightly rough around the edges, but what I’ve tried to do is cover some of the key points/methods/platforms.
Any aesthetically minded individuals are welcome to integrate other planning architectures into it and make it look beautiful.