helping brands make perfect sense of social media, from IAB UK’s social media council

By Dhiren Shingadia, Analyst, Mindshare

Social Media has so many labels. One of the most familiar and ubiquitous being Earned Media. Recently I was asked about what the cornerstones of what earned media planning should contain? In order to illustrate my answer I produced the “back of a napkin” table shown above.

It’s slightly rough around the edges, but what I’ve tried to do is cover some of the key points/methods/platforms.

Any aesthetically minded individuals are welcome to integrate other planning architectures into it and make it look beautiful.