helping brands make perfect sense of social media, from IAB UK’s social media council

March 10 2010

Retailers and social media, the best and worst in class

By Tom Ollerton, new business manager, Skive

This is a presentation that I gave at the IAB Retail Forum (other presentations only available for IAB members).  It gives an overview of the best and worst in class in this space as well as my view of the future of retail and social media.

Social Media For Retailers
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Henry Elliss, Tamar
March 11, 2010
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Nice presentation Tom – I especially like the “Here’s a list of retailers doing social media perfectly” slide. So many people think that this slide should be full – mainly of their clients – but you’ve got it bang-on!

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