helping brands make perfect sense of social media, from IAB UK’s social media council

By Tom Ollerton, new business manager, Skive

This is a presentation that I gave at the IAB Retail Forum (other presentations only available for IAB members).  It gives an overview of the best and worst in class in this space as well as my view of the future of retail and social media.

Social Media For Retailers
Henry Elliss, Tamar
March 11, 2010

Nice presentation Tom – I especially like the “Here’s a list of retailers doing social media perfectly” slide. So many people think that this slide should be full – mainly of their clients – but you’ve got it bang-on!

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