For those of you who think virtual gifts are just something for the kids and hard core gamers you’d be wrong. In this video is interviewed by the IAB’s senior PR and marketing manager who asked questions such as What is branded content? What are virtual gifts and What is the size of growth within this market?
He talks about the prospect of virtual gifts being a new marketing platform for those brands that want to make contact with their hard to reach consumer. He also mentions how virtual gifts are a great way of expressing yourself online to your friends and family on your social networks.
Phil squashed the claim that branded commodities and virtual gaming is just for those hard core gaming types as more and more middle aged house wives jump on the gaming wagon. Games such as Farmville which are easy to play have powerful social elements to them allowing the user to include their friends and at the same time gaining online status.