The IAB’s Rising Voice in social media penultimate session took place last week. The 4th session was led by Ciaran Norris, Mindshare, Tony Effik, Publicis Modem and Phil Guest, Habbo. The presenters took the delegates through the ins and outs of paid for social media with some great case studies from the likes as Walkers and Skittles. The final session and graduation has now been moved to 24th August at 4pm at the IAB.
See below to view Ciarán Norris, head of social media at Mindshare presentation
See below to view Phil Guest, Executive Vice President Global Ad Sales at Sulake presentation