helping brands make perfect sense of social media, from IAB UK’s social media council

By Alison Readings, Renegade Media

The second half of the day saw us treated to several more supercharged and uplifting speakers. I particularly liked the presentation by Bruce Daisley from YouTube who discussed the way the brain works and the impact this has when creating video content for a brand.

It was very interesting to see how creating emotional content, which appeals to the right side of the brain works better than purely factual content typically associated with the left hand side.

I can sympathise with this as when I see a video online that I like I automatically share it, be it by posting a link to my Facebook page, Twitter or even posting a blog entry about it. This is exactly the purpose of video content and as video is most likely to bring a brand’s page to the top of the Google search results, you’re bound to see it. Read more…