Amy Kean, senior PR and marketing manager, IAB.
The results of an IAB and Opinion Matters survey amongst brands appeared in Marketing Mag today under the headline ‘Major Brands Sceptical of Social Media’. The article presents a few stats from the study, which investigated the views of 80 senior-level marketers. These included the fact that almost a quarter (22%) of brands have made social media a core part of their communications strategy, whilst our research found that only 7% of respondents haven’t yet embraced social media in any way. Read more…
Tony Effik, chair of the IAB social media council and chief strategy officer at Publicis Modem.
Unfortunately i can’t take credit for the quote in the headline, it’s by Tom Peters.
The social media revolution is thankfully, utterly confusing. That’s what makes it fun, continuously fresh, and intellectually engaging. That is why so many of us are paying attention. It is an ongoing experiment, and we are the guinea pigs. It is too early for any of us to be experts, so we are all learning at the same dizzying speed. Nobody is clear where this is all going to end. Read more…
Katie Streten, Imagination.
Many clients that approach with an interest in social media are highly focused on the public and high profile B2C that have been delivered for firms such as Ford, comparethemarket.com and the big film studios. It’s understandable, these brands generate large amounts of PR and brand loyalty, not to mention product awareness, through the highly creative campaigns delivered for them by their agencies. Because these campaigns have been so successful there is a perception that social media means public, means B2C. However, there is another just as effective implementation of social media spaces that can generate as much ROI and brand loyalty – internal B2B. Read more…
No doubt you’ve seen the various videos mocking the rise of the ‘social media guru’ (“I’m a social media expert, it says so on my business card, now give me your money Mr. advertiser etc etc.”) and if you haven’t, they’ve been around for ages so you should probably have your finger pressed a little harder on the pulse… Read more…
