Amy Kean, senior PR and marketing manager, IAB.
The results of an IAB and Opinion Matters survey amongst brands appeared in Marketing Mag today under the headline ‘Major Brands Sceptical of Social Media’. The article presents a few stats from the study, which investigated the views of 80 senior-level marketers. These included the fact that almost a quarter (22%) of brands have made social media a core part of their communications strategy, whilst our research found that only 7% of respondents haven’t yet embraced social media in any way. Read more…
