helping brands make perfect sense of social media, from IAB UK’s social media council

Tony Effik, chair of the IAB social media council and chief strategy officer at Publicis Modem.

Unfortunately i can’t take credit for the quote in the headline, it’s by Tom Peters.

The social media revolution is thankfully, utterly confusing. That’s what makes it fun, continuously fresh, and intellectually engaging. That is why so many of us are paying attention. It is an ongoing experiment, and we are the guinea pigs. It is too early for any of us to be experts, so we are all learning at the same dizzying speed. Nobody is clear where this is all going to end. Read more…