Back in July the IAB released it’s Social Media Measurement framework. This framework sparked a number of conversations about different approaches to measurement and best the ways to implement such a framework.
The framework itself has been a great resource for marketers to lay-down measurement foundations; however, overtime, depending on your campaigns, there may well be a need to use more advanced metrics for more specific and granular evaluation of campaigns.
Market Sentinel have been working on number of research and measurement metrics to help the more advanced marketeers or community managers. Some recent work includes:
- The assesment of response metrics
- Understanding the context of product demand through social meda
- Determining the sociability of topics
pic via janGlas
