By Amy Kean, senior PR and marketing manager, IAB. .
Sorry for the slightly inappropriate headline, but it’s based on , written in defense of the new fancy Uniqlo exercise, which appears to have received mixed reviews. Not from the general public, obviously (I doubt they care that much) but from us folks who work in digital, or more specifically social media.
In case you haven’t seen it, you enter your Twitter name into the snazzy red and white page and it provides you with a Tweet Show, displaying all your recent tweets and replies in time to a piece of rather odd music. , it’s nothing groundbreaking, but for what it’s worth having watched the show until the end I think it’s pretty and am more aware of Uniqlo and their new range of tshirts than before. I’m even thinking about buying one. What’s your view? Do you like it? Does there need to be an element of stickyness to keep you coming back? Does that even matter?