by Rob Salmon, Director of Digital Marketing, Torchbox,
Did you watch any of the ski cross in the Winter Olympics? The one where four top class skiers line-up before racing down a rocking and a rolling rollercoaster of a track over bumps and jumps at blistering speeds in a quest to beat the rest and make it to the bottom first. Like a James Bond ski chase where you don’t know whose going to triumph. It was incredibly compelling content.
I made a point of watching as much as I could. I told my family. My friends. My workmates. Maybe they too went and watched and then told their circles.
So what relevance does this have to social media?
Well, if you want people to become a fan of your Facebook page, follow you on Twitter or share your iPhone app, I reckon you had better make sure it has a compelling content offer.
Otherwise, you’ll end up with a Winter Olympic discipline akin to watching paint dry. And I don’t think watching paint dry is ever going to command a large or highly engaged audience (although maybe this YouTube link which has been watched 33k time proves that wrong!?). Read more…