IAB UK Social

By Tom Gray, Imagination

Astronaut Douglas H. Wheelock has just become the first person to check in to Foursquare from space, earning himself the NASA Explorer badge and, apparently “A free scoop of Astronaut icecream”  Not sure whether the reward really justifies the expense, but well done to him anyway…

Wheelock is not the first to score an extreme badge – in April this year 15-year-old Parker Liautaud became the first person to check in at the North Pole, earning himself the Last Degree badge, and the following message “Congrats on making it to the North Pole! Take a deep breath, plant your flag and be sure to get home safe!” Read more…

, Head of Digital Strategy at Imagination talks to the IAB about how social media has heightened the brand experience. Discussing the relationship between the consumer and the brand, she outlines the ways in which consumer expectations have been heightened thanks to digital, and the increased feedback that marketers are getting in social spaces. Using case study examples from Debenhams and London Museums, and argues that a successful case study is essential to persuade a brand to take that first step into ‘doing’ social media.

Watch the below video to see the full interview