By , Digital & Social Media Director, markettiers4dc Group
Earlier this week I checked into Sa Fàbrica de Gelats on Foursquare to let my friends know that I’ve just bought one of their speciality Orange ice creams whilst in Soller in Mallorca on holiday.
Now, why they would care to know that is another debate! The reason I did it, however, is because as part of my job, I’m still trying to understand the benefit this latest alleged Social Media star can have to my clients, and at the moment, I’m still struggling to find the answer. Read more…