Effik chosen as Social Media Council chair
IAB UK Social Media Council to define ad metrics
IAB restructures Social Media Council to focus on specialisms
Major brands sceptical of social media
Editor’s comment: Social Media is no isolated case
Major brands sceptical of social media – Brand Republic
Marketers to increase social media budgets this year
Research departments ‘uncertain’ of social media role
Brands need ROI evidence to invest more in social media – NMA
Social media marketing spending to increase
Who at a brand owns social media
Social media not a core part of marketing for most
IAB offers training in social media marketing
IAB devises ways of benchmarking social media work
