By Sarah Wood, Founder & Director, Unruly Media
The Pittsburgh Steelers will take on the Green Bay Packers in Dallas in the so-called ‘biggest show on Earth’ on Sunday, but the match itself has not been the main topic of discussion – it’s the ads that have dominated discussion, and that’s because the Super Bowl is not only America’s biggest sporting spectacle, it’s also the biggest event in the US advertising calendar. It’s been said that the real winners of the Super Bowl are not necessarily those wearing pads and helmets, but those in the slick suits and skinny ties; however, with a 30-second slot during the main event costing almost £2million, and with over two thirds of America watching, the stakes could not be higher and ad pundits around the world are whipping themselves up into a frenzy right now, eager to predict which big brands will return victorious and which will see their hopes ground into the Dallas dust. Read more…
