helping brands make perfect sense of social media, from IAB UK’s social media council

, digital social media director at Markettiers4DC, discusses how best to use broadcast within social media and how interactive video can add to your social activity. He talks about the most effective online methods when seeding content and once it’s out there, the best ways to get your consumers to interact with it. Russell also quashes the myth that all B2B brands are dull and therefore produce less interesting work, providing some great case studies along the way.

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