, Head of Digital Strategy at Imagination talks to the IAB about how social media has heightened the brand experience. Discussing the relationship between the consumer and the brand, she outlines the ways in which consumer expectations have been heightened thanks to digital, and the increased feedback that marketers are getting in social spaces. Using case study examples from Debenhams and London Museums, and argues that a successful case study is essential to persuade a brand to take that first step into ‘doing’ social media.
Watch the below video to see the full interview
