By Harriet Clarke, IAB
Mobile creativity has come on in leaps and bounds in the last 12 months. There are great examples of creativity in the mobile space, whether it’s been through apps or general mobile campaigns. At the IAB we’ve even decided to set up a Creative Showcase award dedicated to mobile (more on that in the next week or so, watch this space!). One of these reasons is because WE NEED MORE CASE STUDIES! We know social media on mobile is big, but there needs to be more proof… Read more…
