Simon Daglish vice president of Fox Interactive Media was interviewed by , senior PR and marketing manager at the Internet Advertising Bureau (IAB) about how to engage with your audience within social media and the importance of keeping them captivated. Simon was asked questions such as; whether it is better to engage the user instead of chasing the last click, do clients still require proof to use social media? and should measurement be bespoke per campaign? He also gave some useful advice for managing friends and fans in social networks.
Watch the below video to see the full interview…
