helping brands make perfect sense of social media, from IAB UK’s social media council

by Lisa Mané, Head of Social Media, COI

No one can deny, especially as Mark Zuckerberg has been crowned Time Magazine’s person of the year, that social media in general and Facebook in particular have become mainstream, and in a cross-gererational way.

Some of our highlights of 2010 include the Old Spice and Tipex YouTube campaigns, The Social Network movie, UK hastags in general (e.g. #ashtag, #uksnow, #GE2010), and tv programme hashtags in particular (think BBC QT and Xfactor), and of course, our own sexworthtalkingabout FB actvity. In terms of data visualisation, we all love the map of the world through Facebook connections and the one inspired by that map using public data from data.gov.uk

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