helping brands make perfect sense of social media, from IAB UK’s social media council

By , senior PR and marketing manager, IAB

Whilst it’s important to blog about new technologies, platforms and Twitter’s ‘who to follow’ function, there are some issues within social media that are oldies but goodies, and remain deserving of our attention.

An associate kindly sent me this press release yesterday, and I must say I was jolly interested. Not because I want to buy the Club IAB page on Facebook tens of thousands of new recruits, but because I pondered for at least 3 minutes as to who else received it, and who out of those people was tempted to part with their cash. It might be a joke (particularly having read the blog) and if it is, a very funny joke it is too.  The press release is below, but without the company details:

Facebook Popularity On Sale To The Highest Bidder - The ’social’ may soon be taken out of social media site Facebook as popularity on the site can now be sold to the highest bidder.

A certain ‘Social media marketing company’ has begun selling fans and friends on Facebook to businesses and organizations wanting to increase their exposure online and they’ve now announced they are selling up to 20 million fans at a time, meaning just about anyone with a “fat wallet” can be more popular than Lady Gaga, at least on Facebook. Read more…