helping brands make perfect sense of social media, from IAB UK’s social media council

May 10 2010

Mark Rogers, CEO of Market Sentinel talks to the IAB’s Harriet Clarke about digital planning in social media

Mark runs us through the process of how brands traditionally targeted their consumers before the days of digital. He talks about how social media can drive this consumer identification method for brands in a easier more precise way through the art of conversation.

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Tweets that mention IAB UK Social » Mark Rogers, CEO of Market Sentinel talks to the IAB’s Harriet Clarke about digital planning in social media -- Topsy.com
May 10, 2010
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[...] This post was mentioned on Twitter by keano81, Harriet Clarke. Harriet Clarke said: Watch Mark Rogers, CEO of Market Sentinel talk about digital planning within social media http://bit.ly/d4swID [...]

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