Katie Streten, Imagination.
Many clients that approach with an interest in social media are highly focused on the public and high profile B2C that have been delivered for firms such as Ford, comparethemarket.com and the big film studios. It’s understandable, these brands generate large amounts of PR and brand loyalty, not to mention product awareness, through the highly creative campaigns delivered for them by their agencies. Because these campaigns have been so successful there is a perception that social media means public, means B2C. However, there is another just as effective implementation of social media spaces that can generate as much ROI and brand loyalty – internal B2B. Read more…
